How it Works

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You Capture

As you browse the high street or surf the web, once you see that item that catches your eye, simply take a picture, scan it or enter the URL to save it straight to your watch list and start finding similar items.

You Watch

As you save items to your wish list, we will notify you when your items go on sale, are back in stock, drop in price, or stock is running low so you can keep a close watch on your finds.

You Bag

With just two taps on your phone, you can turn your watch list into reality, bagging the best on the high street.

Our Retail Partners

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  • WhiteCompany
  • M&S_320x240
  • Office Shoes
  • forever21
  • Stuart_320x240
  • TopMan_320x240
  • Topshop_320x240
  • Zalando_320x240
  • NewLook_320x240


Universal Wishlist

Goodbye bookmarks & screen shots

Save items you love from all of your favourite retailers in one central place: your very own universal watch list.

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Any place and anytime browsing

Tagging helps you keep on top of all of your items. Simply snap an item that catches your eye when you’re out on the high street, or scan the code in store or submit an URL when you’re browsing online.

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Style Match

Similar styles straight to you

If an item you want is not available or too pricey - don't worry! Our image recognition technology will find similar items based on colour, texture and style.


Personal Notifications

Be the first to know

We’ll send you regular notifications to tell you about any changes to the price, personal offers or availability of the items on your watch list.

Nearby Stores

No more disappointed shopping

Get directions and opening times to high street stores near you that have the items you want.

Share and Show

Keep your friends in the loop

Whether you need advice on an item or want to share with your friends inspiration, you can share products and your watch list with your friends via Whatsapp, Snapchat and Facebook.


Get Shopcinity Now

Individual style means I shop at a load of different shops, but why can’t there a single place where I can gather all of my different picks?


Andriod users, we are working hard to ship the andriod version. Join our andriod waiting list and get notified when ready.